All Eyes on You!
by Shaun Buzza, 12/03/2010
While we consider social networking sites such; as Facebook, MySpace Bebo etc, to be a recreational pastime, little do we realise the implications of what we do with our online personas. Every movement we make can be traced and tracked by our friends, family and colleagues. Goff man (1959), who studied career outcomes associated with IM (Impressions Management), was one of the first to acknowledge individuals to present themselves in an acceptable manor to others, stating that; “that individuals can be strategic in their impression formation”. If we are able to maintain awareness to the social factors that construct and preserve our personal image, we can presumable come across socially well perceived and of favourable appearance. While this may not concern a lot of people in regards to how their friends perceive them, it certainly plays an important role regarding of professional and business personas.
It is not uncommon in modern society for potential and existing employers to acknowledge and individual’s online identity. While online employment and job posting has been made possible through web 2.0, it has been the expanding use of Social Networking sites in particular that has taken the world by storm. On one hand we can be dressing up our online CV and portfolio with all the gloss in the world, and on the other paying little awareness to the posts or pictures we upload on our Facebook account. Those with an understanding of the settings of Social Networking sites are able to apply bans and restriction on personal content, but where the general public is concerned privacy can become an issue.
References
Bardon, D. (2010). Online Social Networking for Business: An Interview with Konstantin Guericke, Marketing VP, LinkedIn. Information Today, Inc. http://www.infotoday.com/online/nov04/bardon.shtml
Chen, L. C. P. (n.d.). Individual Online Impression Management: Self-Presentation on YouTube.
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